{"id":20671,"date":"2022-05-17T16:02:51","date_gmt":"2022-05-17T16:02:51","guid":{"rendered":"https:\/\/myzhealth.io\/?p=20671"},"modified":"2025-07-29T07:43:23","modified_gmt":"2025-07-29T07:43:23","slug":"can-membership-subscription-model-disrupt-chiropractic-clinics","status":"publish","type":"post","link":"https:\/\/myzhealth.io\/blog\/can-membership-subscription-model-disrupt-chiropractic-clinics\/","title":{"rendered":"Can Membership Subscription Model Disrupt Chiropractic Clinics"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”|-75px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.17.4″ custom_padding=”||22px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

In 2020, when the pandemic hit the world, people started taking subscriptions to almost everything. It started in 2020, but it seems, it will continue in the future. Today, when customers shop online, they use their Amazon Prime membership. When they want entertainment, they watch movies on Netflix. When they want to eat, they get a meal kit delivered by Blue Apron. Now, healthcare practices, including chiropractic providers, are getting in on the act by offering membership subscriptions for their services. Many chiropractic practices<\/a> are still thinking their way around the specifics of what can make a successful membership program. However, many early adopters of chiropractic membership plans have now become successful practices with repeat business, higher patient volume, and a constant stream of income. Before we head into the benefits of offering chiropractic membership programs to your patients, let\u2019s find out why your practice needs to offer a membership model.<\/p>\n

Why Chiropractic Practices Should Start Offering Membership Plans?<\/h2>\n

The traditional model of chiropractic service delivery is pay-per-visit. Patients come into practice, receive services, provide the practice with their insurance information, and pay their co-pay. This is seen in almost every private practice, regardless of what the patient\u2019s insurance status might be. However, in recent years, many consumers have grown frustrated with the rising costs of their health insurance responsibilities, and many doctors of chiropractic have felt stymied by the insurance system that expects them to maintain proper documentation while providing quality care and spend more time with patients. But you can change the game. Your clinic can see more patients, spend more quality time with them, and earn more. How? By offering chiropractic memberships to patients!<\/span><\/p>\n

Your practice can provide chiropractic membership programs to patients such as:<\/p>\n

\u2022\u00a0 \u00a0 Insured patients with high deductible health insurance plans: <\/strong>Patients, who are insured but have high deductibles, will benefit the most by taking up your membership subscription. Just think about this. Why would they use their insurance plan to visit a chiropractor and pay $20 as a co-pay for each visit when they can have 4 visits per month for just $55 as a member. Your patients will be more than happy to pay $90 per month to receive a chiropractic examination, 4 chiropractic adjustments, and coverage for one additional family member than paying $20 or more co-pay for each visit.<\/span><\/p>\n

\u2022\u00a0 Patients with insurance plans that don\u2019t cover chiropractic services: <\/strong>If your patients have insurance plans that would not pay for their chiropractic visits, you can ask them to take up chiropractic memberships package.<\/span><\/p>\n

\u2022\u00a0 People with no insurance or cash-only patients: <\/strong><\/span>You can help your patients receive quality chiropractic care<\/a> without the need for insurance. Offer monthly chiropractic plans, <\/span>yearly subscriptions, or even customized membership models to your cash patients or uninsured patients so they can receive all chiropractic adjustments and therapies every visit for a lower price than they would have paid as a co-pay if they had insurance. <\/span>Now, also check out three important reasons from patients\u2019 perspectives why you should offer memberships: First of all, it allows patients to know their chiropractic care costs for a given period, it may be a month, 3-month, or a year. Depending on their preferences, they can access chiropractic services at affordable rates by paying recurring fees every month, every quarter, or every year. <\/span>Next, it helps to drive better patient outcomes. When patients receive certain benefits and services for that membership fee, they are more likely to utilize your services and will continue their treatment regimen. Finally, it helps patients, who have high healthcare utilization, with cost benefits.<\/p>\n

If You’re\u00a0 Not Offering Membership to Patients, Here’s What You’re Missing<\/h2>\n

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1. Memberships Mean Repeat Business<\/strong><\/p>\n

Let\u2019s get into why membership programs work so well for chiropractic practices. Your existing customers are your most valuable resource. You can encourage repeat business and create long-lasting profitable relationships by providing membership benefits. Remember that repeat customers refer 50% more people than new customers. And, they even spend 3X more than new customers.<\/p>\n

2. Memberships Mean Recurring Revenue<\/strong><\/p>\n

Offering yearly or monthly chiropractic plans<\/span>\u00a0to patients would mean you can bring guaranteed recurring income every month. As a provider, you can focus on care delivery, instead of worrying about your revenue. You can give patients more quality time and establish patient loyalty which will be better for your business in the long term.<\/p>\n

3. Memberships Entice New Patients<\/strong><\/p>\n

Memberships aren\u2019t only for existing patients. Studies show that 69% of consumers are influenced by just the presence of a membership program when they compare providers.<\/p>\n

4. Memberships Can Lead to More Positive Reviews<\/strong><\/p>\n

A happy customer in a membership program will have a positive effect on your online reputation. They will post their positive experiences online in exchange for their membership benefits. These reviews will add up, enticing new patients to check it out. New patients are more likely to book an appointment after seeing that your practice offers memberships and you have so many happy customers.<\/p>\n

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Types of Chiropractic Membership Models<\/h2>\n

Offering membership plans makes sense because now your chiropractic clinic will not be forced to submit claims to get paid by an insurance payer. Your patients pay that set membership fee upfront or month-to-month basis. There\u2019s no more arguing over what your percentage of the fee should be, or having to chase down either the insurance company or the patient to get your part of the payment. Without back-and-forth dealings with insurance companies or claims submissions, you will be free to spend more energy and time taking care of your patients.<\/p>\n

Here are some examples of the chiropractic membership models and pricing that chiropractic clinics can try implementing in their practice:<\/p>\n

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  1. <\/strong>Single-Visit Plan<\/strong><\/li>\n<\/ol>\n

    Single-visit plans are perfect for patients who come to your clinic only a few times per year. They can receive your chiropractic receive services for just $39 per visit.<\/p>\n

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    1. \u00a0Unlimited Monthly Visit Plan<\/strong><\/li>\n<\/ol>\n

      One of the most popular chiropractic membership plans is the Unlimited Monthly Visit as patients get to enjoy unlimited monthly visits for a cost that may be nearly as much as a single visit if they don\u2019t take up membership. For example, your chiropractic clinic can charge $69 per month and provide unlimited monthly visits.<\/p>\n

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      1. <\/strong>Tiered Membership Plans<\/strong><\/li>\n<\/ol>\n

        Your patients can select a level of care that best meets their needs and pay an annual or monthly membership fee that covers services such as a certain number of visits, additional access via phone or email, discounts on products you sell, or whatever else you wish to include in your menu of offerings. Let\u2019s take a look at some of the tiered membership models chiropractic clinics are offering:<\/p>\n

        \u2022\u00a0 One session every two months \u2014 $25<\/span><\/p>\n

        \u2022\u00a0 <\/span>One session every month \u2014 $50<\/span><\/p>\n

        \u2022\u00a0 <\/span>Two sessions every two months \u2014 $100<\/span><\/p>\n

        OR<\/span><\/p>\n

        \u2022 5 Visit Adjustment Package \u2014 $325 ($65 each)<\/p>\n

        \u2022 <\/span>10 Visit Adjustment Package \u2014 $500 ($50 each)<\/p>\n

        \u2022 <\/span>20 Visit Adjustment Package \u2014 $800 ($40 each)<\/p>\n

        4. Unlimited Care Plan<\/strong><\/p>\n

        You can provide Unlimited Care Plans to patients who need regular treatment for an injury or chronic issue. Some examples of Unlimited Chiropractic Care Plans include:<\/p>\n